"Reebs" Follows Apple's Millet to Push Smart TV

Lei Jun, the self-styled "Reebs" founder of the millet, will imitate idols to the end. After Apple announced the launch of smart TV, Xiaomi also plans to push smart TV. The project funds are now available.

Sources close to Xiaomi Company broke the news that Xiaomi has prepared for the launch of Xiaomi's smart TV and the procurement of raw materials has also been put on the agenda. The person familiar with the matter said that Lei Jun will bring this smart TV to the market "as fast as possible" before the peers report it. The person familiar with the matter disclosed at the same time that the 200 million U.S. dollars financed by Xiaomi in June will be used mostly for the investment in R&D and operation of smart TVs.

Xiaomi and Lei Jun have gained fame. When the high-priced iPhone was in the red, Lei Jun launched a 1999 yuan high-performance Xiaomi smartphone in August 2011 when everyone had not yet responded, and was deeply loved by young people. However, after this, Xiaomi’s mobile phone has repeatedly suffered from hardware flaws and weak after-sales service capabilities.

Millet mobile phone introduced the use of online sales, crazy fans snapped up at the same time, millet phone soon explode the design flaws on the problem, when not yet laid out aftermarket repair network millet was brutally questioned by the outside world.

The people who had seen Lei Jun all had this view and felt that he himself could "spray". Obviously, Xiaomi is now pushing smart TV. Undoubtedly, under Apple's infection, Lei Jun has a new ideal and new ambition. It can be imagined that the future smart TV launched by Xiaomi does not rule out inheriting the simple and restrained design and powerful features of Xiaomi's mobile phone. Xiaomi's taste of sweetness is a result of online sales. Its smart TV is likely to adopt this sales model.

However, despite Apple's appeal, there are also Lenovo's past experience, Lenovo's smart TV market response is not ideal, but also do color TV's experts are not optimistic, that they do not understand the rules of the game playing color TV. At this point, only the online channel resources and Xiaomi, one of the few mobile phone after-sales outlets, may have to do more than one hundred thousand miles if they want to succeed in the long run rather than the short-term success.